Customizing your branding in Adobe Media Player

Note: The following article is adapted from the Adobe Media Player 1.5 Content Developer Kit, available for download from the Adobe Media Player Developer Center home page.

Branding allows you to extend your presence in Adobe Media Player. Adobe Media Player provides the ability to display branding using background images, banners, logos, and overlay ads. This article explains branding basics, including how branding works in Adobe Media Player.

Adobe Media Player offers a flexible platform that gives you the benefits of brand customization, while also providing the advantages of media aggregation to viewers. Branding in Adobe Media Player is similar to what is available in standard MRSS for logos and images. However, Adobe Media Player offers additional functionality that allows you to integrate branding around your content.

You can integrate custom graphics into key areas of Adobe Media Player. To most effectively showcase your branding elements within Adobe Media Player, and minimize competition between brands, branding elements are integrated into the content viewing area itself, at the Network and Show level. This approach maximizes viewer exposure to your branding, while eliminating viewer exposure to simultaneous and conflicting advertising or branding messages. You can define branding within your Feeds, as well as within Enhanced Feeds. With Enhanced Feeds, however, you can provide dynamic advertising to your viewers, that changes as the viewer watches your video content. For more information on adding dynamic advertising to your video content, see Delivering your advertising in Adobe Media Player.

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