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Table of Contents

  1. Introduction
  2. Overview of the brand extension workflow
  3. Branding element sizing and scaling
  4. Adding branding to your Feed

  5. Browse all chapters

  6. Introducing the Content Developer Kit
  7. Understanding the experience
  8. Preparing and customizing content
  9. Customizing your branding
  10. Delivering your advertising
  11. Measurement basics
  12. Applying content protections
  13. How Adobe Media Player uses SMIL
  14. Deploying the Flash Media Server Receiver application
  15. Additional code samples

Customizing your branding in Adobe Media Player

Overview of the brand extension workflow

There are a fixed number of branding elements that you can provide for display in the content viewing area of Adobe Media Player. The assets for the branding elements are supplied directly by you in the Feeds of your shows, making the process of adding these elements simple and flexible.

A high-level description of the branding workflow is as follows:

  1. Create your desired branding assets according to the Adobe Media Player Brand Assets criteria.
  2. Publish your branding assets on a server.
  3. Customize your show Feed to include the relevant branding extensions. For more information on adding branding to your Feed, see the "Adding branding" section later in this article.
  4. Adobe Media Player downloads and stores the branding assets referred to by the Feed extensions.
  5. Adobe Media Player displays these branding assets on the appropriate screens when your video content is displayed.

Branding assets

Adobe Media Player enables branding of shows using background images, and banners (half and full). Figure 1 shows the primary kinds of branding assets:

  • Show half-banner: An image displayed above the Show pod with a 1/3 view. Displays above the episode listings.
  • Show full banner: An image displayed over the Show pod. Displays over 2/3 of the Show pod view, above the tabs for Episodes, Info, and Options.
  • Show background image: An image algorithmically filtered to enhance contrast, with text and buttons on top. Displays behind the Show pod or the Video pod, as relevant, to maintain branding unobtrusively behind the content.

For information on logos and overlay ads, see "Advertising assets and viewer experience" in Delivering your advertising in Adobe Media Player.

Figure 1. Main branding areas within Adobe Media Player: half-banner (a), full banner (b), background image (c)

Supported file types for branding assets and content

Table 1 describes which file types Adobe Media Player supports for each region. For information on supported file formats, see "H.264 and supported file formats" in Preparing and customizing content in Adobe Media Player.

Table 1. File formats supported by region in Adobe Media Player

Region File Format
Content FLV and F4V, H.264
Banner PNG, JPEG, GIF, SWF
Background PNG, JPEG, GIF, SWF
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